Mysteries and Updates – Selling Eco Bags is Always Fun!

Posted on | July 31, 2009 | No Comments

We’ve got a bit of a mystery here at Plum Ethical.  Well two mysteries really.  Here’s what happened…

We advertise on Facebook, and we keep track on how well our ads are doing.  They’re pretty much the same each day, although we’re very slowing improving the percentage of people who click on our ads.  This is important to us because it’s only when people come to our site that they can really see how gorgeous eco/recycled bags can be.  Plus, hopefully, they’ll  buy something : )

Now, all was chugging along nicely until two days ago.  Suddenly, BOOM!  The percentage of people who were clicking on our ads (the click-through rate) went through the roof, and we had massive numbers of people on the site for two days.  We have absolutely no idea why the click-through rate exploded – Facebook have no way of changing it, and we did nothing particularly unusual – but today it’s back down to normal.  Weird.

Equally weird is that not a single person bought anything, which really should have happened just by the laws of averages.  So, two mysteries.  As I said, if you know what happened, we’d love to know.

Other News: We’ve slightly updated the website.  If you’re not sure about it, please tell us.  You can also tell us if you think it’s better too!  In fact, you can always let us know if you think there’s some aspect of the website that needs fixing.  Website are always evolving, and always improving, so we love your feedback.  Thanks.

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